Business Excellence

Creating an exceptional patient experience begins long before the hearing aid fitting. This course explores the key elements of outstanding customer service in hearing healthcare — from greeting new patients and building rapport to conducting effective needs assessments. Participants will learn strategies to overcome common objections, create a welcoming and memorable office environment, and infuse hospitality into every step of the patient journey.

First impressions matter! In this course, you’ll learn how a welcoming office, a friendly hello, and truly caring about each patient can build trust. Today’s patients want care that feels personal. When they feel safe and understood, they’re more ready to get the hearing help they need. Let’s make every visit count!

Helping patients say yes to hearing help isn’t always easy. They may worry about how hearing aids look, or how much they cost. That’s why we created the Ear Care Pathway — a proven plan that helps you support your patients step by step. It makes tough conversations easier and empowers the patient to take action. In this session, a general overview of the five steps of this patient-centered care approach will be shared, with simple actions you can use right away.

Ever wonder why some ads or marketing activities bring in results — and others don’t? This session is for YOU. We’ll share real marketing tips from our industry-leading team, made just for our members. You’ll learn what really works, what doesn’t, and how to use smart strategies that grow your business and bring in more people who need your help.