Business Excellence

There are six distinct moments in a patient’s journey where they interact with a brand or service and form or change their impression about that brand or service. These are the Marketing Moments of Truth. By focusing on the experience we provide at each moment of truth, we can take advantage of the numerous opportunities that exist across the patient’s journey. In this course you will learn about the six marketing moments of truth and how they can help your practice.

In today’s fast-paced hearing healthcare environment, maximizing clinical efficiency isn’t just about doing more with less—it’s about delivering better care through intentional scheduling and workflow strategies. This one-hour training session will explore how thoughtful schedule optimization can enhance patient satisfaction, improve hearing aid adoption rates, reduce return visits, and support team productivity.

Together, let’s learn how to turn the hearing evaluation experience into powerful moments that gives patients hope and confidence. In this session, you'll discover simple and caring ways to talk through results that help people feel seen, understood, supported, and ready to say “yes” to better hearing. You’ll learn how to clearly explain why taking action now can change their life—so they feel excited, motivated, and confident about the next step in their hearing journey.

Consumers have raised their expectations for speed and service. Responding to leads and patients with relevant responses quickly is key. 78% of buyers choose the first business that responds to them, and 80% of buyers move on if you fail to respond within 5 minutes. Failure to respond quickly can cost your business patients and revenue. For this reason, we have partnered with Podium to bring AI agents to your clinic. Podium’s AI Concierge is a tool that allows your clinic to respond quickly and accurately to leads and patients without requiring your staff to be available. In this course, you will learn how AI Concierge can benefit your practice. We will also dive into best practice logistics of implementing this tool to help drive more appointments and revenue.

Get ready to transform the way you connect with patients! This energizing course shows you how to modernize our patient care by asking the right questions, listening with purpose, and focusing on what truly matters to each individual. You’ll learn how to build real trust, overcome common concerns with confidence, and guide patients on a personalized hearing care journey they can believe in. Today’s patients want more than a service—they want to feel seen, heard, and understood. Let’s lead the way in delivering modern, patient-centered care that inspires action and changes lives.

You provide expert care, now it’s time to be recognized and reimbursed for it! Join this webinar to learn how to confidently charge for your professional services, including opportunities with third-party payers. We’ll explore key trends in the hearing healthcare market, teach you how to communicate your value to patients, and share simple steps to help you build long-term patient relationships. Don’t miss this opportunity to grow your impact, your revenue, and your practice with purpose.

It’s more important than ever to build a trusted brand online. One of the best ways to do this is through frequent and high-quality patient reviews. Reviews help build your credibility and help potential patients find you. Reviews are the biggest factor in what shows up in local search. As a result, we partnered with Podium to build our Patient Interaction Platform to help make review generation and customer communication easy and automatic. In this course, you will not only learn how our Patient Interaction Platform can help your practice but also see useful tips on how to navigate the platform.

Creating an exceptional patient experience begins long before the hearing aid fitting. This course explores the key elements of outstanding customer service in hearing healthcare — from greeting new patients and building rapport to conducting effective needs assessments. Participants will learn strategies to overcome common objections, create a welcoming and memorable office environment, and infuse hospitality into every step of the patient journey.

First impressions matter! In this course, you’ll learn how a welcoming office, a friendly hello, and truly caring about each patient can build trust. Today’s patients want care that feels personal. When they feel safe and understood, they’re more ready to get the hearing help they need. Let’s make every visit count!

Ever wonder why some ads or marketing activities bring in results — and others don’t? This session is for YOU. We’ll share real marketing tips from our industry-leading team, made just for our members. You’ll learn what really works, what doesn’t, and how to use smart strategies that grow your business and bring in more people who need your help.

Helping patients say yes to hearing help isn’t always easy. They may worry about how hearing aids look, or how much they cost. That’s why we created the Ear Care Pathway — a proven plan that helps you support your patients step by step. It makes tough conversations easier and empowers the patient to take action. In this session, a general overview of the five steps of this patient-centered care approach will be shared, with simple actions you can use right away.