Business Excellence
These webinars, focusing on the clinical, business, and professional growth learning tracks, are designed to help you grow your skills and confidence, so you can make a bigger impact in the lives of the people you serve.
Business Track
August 27, 2025 / 11 a.m. - 12 p.m. CT
Speed to Lead – Respond to Leads and Patients Quicker with AI
Presented by: Joe Barta, MBA – Director of Marketing, US Commercial, Brittney Henry – Manager of Network Marketing Operations
Consumers have raised their expectations for speed and service. Responding to leads and patients with relevant responses quickly is key. 78% of buyers choose the first business that responds to them, and 80% of buyers move on if you fail to respond within 5 minutes. Failure to respond quickly can cost your business patients and revenue. For this reason, we have partnered with Podium to bring AI agents to your clinic. Podium’s AI Concierge is a tool that allows your clinic to respond quickly and accurately to leads and patients without requiring your staff to be available. In this course, you will learn how AI Concierge can benefit your practice. We will also dive into best practice logistics of implementing this tool to help drive more appointments and revenue.
September 24, 2025 / 12:12:30 pm ET / 11am CT
What are the Marketing Moments of Truth and how can they help your practice?
Presented by: Joe Barta, MBA – Director of Marketing, US Commercial
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There are six distinct moments in a patient’s journey where they interact with a brand or service and form or change their impression about that brand or service. These are the Marketing Moments of Truth. By focusing on the experience we provide at each moment of truth, we can take advantage of the numerous opportunities that exist across the patient’s journey. In this course you will learn about the six marketing moments of truth and how they can help your practice.Clinical Track
August 19, 2025 / 2-3 p.m. CT
Office Hours for Ear Care Pathway Step 2. Needs Assessment
Presented by: Jodi Sasaki–Miraglia, Au.D. – Business Excellence Director
Join Dr. Jodi Sasaki-Miraglia, AuD for live office hours to ask questions and practice Step 2 of the Ear Care Pathway—Needs Assessment—in a supportive community of dedicated Hearing Care Professionals who are passionate about learning, growing, and helping more people hear and live better!
August 28, 2025 / 12-1 p.m. CT
Office Hours for Ear Care Pathway Step 2. Needs Assessment
Presented by: Jodi Sasaki–Miraglia, Au.D. – Business Excellence Director
Join Dr. Jodi Sasaki-Miraglia, AuD for live office hours to ask questions and practice Step 2 of the Ear Care Pathway—Needs Assessment—in a supportive community of dedicated Hearing Care Professionals who are passionate about learning, growing, and helping more people hear and live better!
September 3, 2025 / 11 a.m. - 12 p.m. CT
Office Hours for Ear Care Pathway Step 2. Needs Assessment
Presented by: Jodi Sasaki–Miraglia, Au.D. – Business Excellence Director
Join Dr. Jodi Sasaki-Miraglia, AuD for live office hours to ask questions and practice Step 2 of the Ear Care Pathway—Needs Assessment—in a supportive community of dedicated Hearing Care Professionals who are passionate about learning, growing, and helping more people hear and live better!
September 9, 2025 / 12-12:30 p.m. CT
Ear Care Pathway Step 3. Motivating Within the Test
Presented by: Jodi Sasaki–Miraglia, Au.D. – Business Excellence Director
Together, let’s learn how to turn the hearing evaluation experience into powerful moments that gives patients hope and confidence. In this session, you'll discover simple and caring ways to talk through results that help people feel seen, understood, supported, and ready to say “yes” to better hearing. You’ll learn how to clearly explain why taking action now can change their life—so they feel excited, motivated, and confident about the next step in their hearing journey.
September 16, 2025 / 12-1 p.m. PT
Office Hours for Ear Care Pathway Step 3. Motivating Within the Test
Presented by: Jodi Sasaki–Miraglia, Au.D. – Business Excellence Director
Join Dr. Jodi Sasaki-Miraglia, AuD for live office hours to ask questions and practice Step 3 of the Ear Care Pathway—Motivating Within The Test—in a supportive community of dedicated Hearing Care Professionals who are passionate about learning, growing, and helping more people hear and live better!
September 25, 2025 / 12-1 p.m. CT
Office Hours for Ear Care Pathway Step 3. Motivating Within the Test
Presented by: Jodi Sasaki–Miraglia, Au.D. – Business Excellence Director
Join Dr. Jodi Sasaki-Miraglia, AuD for live office hours to ask questions and practice Step 3 of the Ear Care Pathway—Motivating Within The Test—in a supportive community of dedicated Hearing Care Professionals who are passionate about learning, growing, and helping more people hear and live better!
October 1, 2025 / 12-1 p.m. ET
Office Hours for Ear Care Pathway Step 3. Motivating Within the Test
Presented by: Jodi Sasaki–Miraglia, Au.D. – Business Excellence Director
Join Dr. Jodi Sasaki-Miraglia, AuD for live office hours to ask questions and practice Step 3 of the Ear Care Pathway—Motivating Within The Test—in a supportive community of dedicated Hearing Care Professionals who are passionate about learning, growing, and helping more people hear and live better!Recorded Trainings
July Recorded Trainings
July 23, 2025 / 34:48
Review Generation Made Easy…And Automatic
Presented by: Joe Barta, MBA – Director of Marketing | US Commercial, Brittney Henry – Manager of Network Marketing Operations
It’s more important than ever to build a trusted brand online. One of the best ways to do this is through frequent and high-quality patient reviews. Reviews help build your credibility and help potential patients find you. Reviews are the biggest factor in what shows up in local search. As a result, we partnered with Podium to build our Patient Interaction Platform to help make review generation and customer communication easy and automatic. In this course, you will not only learn how our Patient Interaction Platform can help your practice but also see useful tips on how to navigate the platform.
July 10, 2025 / 53:28
Customer Service: Differentiating Care in a Hearing Clinic
Presented by: Lanie Tandy — Audibel Retail Sales Training Manager
Creating an exceptional patient experience begins long before the hearing aid fitting. This course explores the key elements of outstanding customer service in hearing healthcare — from greeting new patients and building rapport to conducting effective needs assessments. Participants will learn strategies to overcome common objections, create a welcoming and memorable office environment, and infuse hospitality into every step of the patient journey.
July 8, 2025 / 30:53
Ear Care Pathway Step 1: Setting the Stage, Greeting & Rapport
Presented by: Jodi Sasaki-Miraglia, Au.D. — Business Excellence Director
First impressions matter! In this course, you’ll learn how a welcoming office, a friendly hello, and truly caring about each patient can build trust. Today’s patients want care that feels personal. When they feel safe and understood, they’re more ready to get the hearing help they need. Let’s make every visit count!June Recorded Trainings
June 12, 2025 / 52:35
Ear Care Pathway Overview
Presented by: Jodi Sasaki-Miraglia, Au.D. — Business Excellence Director
Helping patients say yes to hearing help isn’t always easy. They may worry about how hearing aids look, or how much they cost. That’s why we created the Ear Care Pathway — a proven plan that helps you support your patients step by step. It makes tough conversations easier and empowers the patient to take action. In this session, a general overview of the five steps of this patient-centered care approach will be shared, with simple actions you can use right away.
June 18, 2025 / 35:15
The Power of Engagement: Retail Marketing Strategies that Drive Growth
Presented by: Joe Barta, MBA – Director of Marketing | US Commercial
Ever wonder why some ads or marketing activities bring in results — and others don’t? This session is for YOU.
We’ll share real marketing tips from our industry-leading team, made just for our members. You’ll learn what really works, what doesn’t, and how to use smart strategies that grow your business and bring in more people who need your help.Business Excellence Assets
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Order forms
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Marketing Materials